Certified Financial Planner · Madison, WI

Nick
Simonson

Wealth Advisor specializing in comprehensive, tax-efficient financial planning. Midwestern hospitality meets financial precision — helping clients move with confidence and clarity through all seasons of life.

Scroll
01 About

Comprehensive planning.
Genuine care.

I'm a Wealth Advisor at an independent RIA in Wisconsin, where I help individuals and families make wise financial decisions through every season of life.

My philosophy is simple: great financial planning is not about chasing headlines or reacting to markets. It's about building a disciplined, tax-aware strategy that aligns your money with the life you want to live. The real value of advice comes from clarity, behavior, and a steady hand when life inevitably changes.

That means looking at the full picture—cash flow, taxes, investments, retirement planning, and the tradeoffs behind every major financial decision. Together, I work with clients to build a thoughtful plan designed to help grow wealth efficiently, accomplish goals, and stay confident through uncertainty.

I am a Certified Financial Planner, and I bring an added tax lens to the planning process, helping uncover opportunities such as capital gains management, tax-efficient investment management, Roth conversions, and retirement income strategies that can meaningfully improve long-term outcomes.

Above all, I take seriously the trust clients place in me. My role is to help clients make wise decisions, avoid mistakes, stay grounded through uncertainty, and use their wealth as a tool to fully live the life they envision.

Education
University of Wisconsin–Madison
BBA in Business Marketing · 2014–2018
Credentials
CFP®
Certified Financial Planner
CPA
Candidate · In Progress
Planning & Technology
MoneyGuide Pro E-Money Holistiplan IncomeLabs Nitrogen Fidelity Schwab Salesforce
Contact

"Planning isn't about perfect numbers—it's about creating the clarity and confidence clients need to live life without financial worry."

Nick Simonson, CFP® · Wealth Advisor
02 Expertise

Planning that goes beyond
the numbers.

Retirement Planning

Retirement is more than reaching a number. It's about creating the confidence to step away from work knowing your lifestyle is secure.

+

Tax Strategy & Roth Conversions

Tax planning is one of the most direct ways to improve long-term outcomes without taking additional investment risk.

+

Investment Management

Investment management should support the plan, not distract from it.

+

Estate Planning

Simple estate planning focuses on making sure the foundational pieces of your plan are organized, up to date, and aligned with your financial life.

+

Social Security Optimization

The Social Security claiming decision is a very important retirement choice clients make.

+

Cash Flow & Withdrawal Strategy

A great financial plan incorporates how money moves.

+

Healthcare Planning

Healthcare decisions can have an outsized impact on both cash flow and taxes, especially in the years before Medicare.

+

Charitable Giving

Charitable planning is about aligning generosity with tax efficiency so clients can make a greater impact with the wealth they've built.

+
03 Case Studies

Planning in action.

Real client scenarios. Each case demonstrates the full planning cycle from discovery through strategy implementation.

Client Situation
Portfolio
$2.8 Million
Clients
Couple, Both Age 59
Wife's Profile
Tech Executive · MSFT Stock
Upcoming
$850K Home Sale · Move to MN
Challenges Identified
High-cost mutual funds — current holdings with elevated expense ratios dragging long-term performance
Looming RMD problem — at age 75, projected RMDs of $125–140K/yr would force 32%+ tax bracket
Healthcare gap (pre-Medicare) — income must be managed carefully to qualify for ACA marketplace subsidies
Concentrated stock positions — $59K gain in MSFT + $61K in taxable account needing tax-efficient liquidation
Key Recommendations
Roth Conversion Strategy

Convert pre-tax assets during low-income gap years, filling the 22% bracket. Prevents future RMDs from forcing 32%+ taxation. Projected lifetime tax savings: $2.1 million. More valuable to beneficiaries under inherited Roth RMD rules vs. Traditional IRA.

0% Capital Gains Harvesting

Realize $120K+ in MSFT and taxable account gains at 0% capital gains tax by staying under ~$130K AGI in the transition year. Spread across two years if needed. Transition to 55ip direct indexing for ongoing tax-aware management.

ACA Healthcare Optimization

Managed income below $125K to qualify for $385/month ACA premium tax credit. Recommended COBRA for 2026 (deductible already met via surgery). Bridged gap years with $50K HSA for premiums. Budgeted $25K/yr pre-Medicare, dropping to $11,280 post-Medicare.

Social Security Timing Analysis

Analyzed FRA (67) vs. early (62) claiming. FRA lifetime benefits: $1,699,920. Early: $1,426,266. Neither measurably impacts plan success rate. Decision hinges on Roth conversion year income. Breakeven at age 76 — worth revisiting at 62.

Super Catch-Up & SEP IRA Maximization

2026: Front-loaded 401k with super catch-up, contributed to Roth (IRS requires it — client qualifies at 59 because she turns 60 in the tax year). Husband received max SEP IRA contribution on 2025 self-employment income. Using outside assets to pay conversion taxes, maximizing Roth balance.

Tools Used
MoneyGuide Pro
IncomeLabs (SS + Withdrawal)
Nitrogen (Risk Analysis)
Holistiplan (Tax Return)
55ip Direct Indexing
Planning Impact
$2.1M
Projected lifetime tax savings
$0
Cap gains tax on $120K+ in positions
$385/mo
ACA premium tax credit secured
Client Situation
Liquid Assets
$1.356M
Farm + Home
~$1M (their portion)
Monthly Spend
$6,000/month
Debt
None — Debt Free
Challenges Identified
100% equity exposure at retirement onset — severe sequence-of-returns risk with $1M 401k fully in stocks entering the drawdown phase
Social Security timing tension — desire to travel early (take at 62) conflicts with mathematical optimization (delay to 70); both have merit
Farm sale complexity — $150K basis on ~$1M+ property; farmland tax exemptions, Medicare IRMAA impact, and step-up timing all in play
Key Recommendations
Social Security Strategy

Wife claims first (62–FRA depending on income). Husband delays to 70 — boosting his FRA benefit from $3,155 to $3,910/month (+24%). Maximizes survivor benefit for wife if he predeceases her. Portfolio bridges the gap. Considered the early-claiming argument too: SS can't be passed to heirs, but portfolio assets can — early SS means more portfolio growth for their beneficiary child.

Bucket Strategy to Solve Sequence-of-Returns Risk

Rebalancing from 100% equities to a three-bucket system: 3–5 years of expenses in conservative to moderate holdings (cash, bonds) that can be drawn in down markets without touching growth positions. Remaining assets stay in diversified equities. Stocks solve inflation risk; cash and bonds solve timing risk. Retirement needs both.

Farm Sale Tax Planning

Three-layer analysis: (1) 60% state tax exemption applies to farmland portion. (2) Sale during Medicare years increases MAGI → higher IRMAA bracket raises Part B premiums. (3) Holding the property until the first spouse's passing triggers a step-up in basis on the entire property — potentially eliminating the capital gain entirely.

Behavioral Finance: The Decumulation Shift

Addressed the psychological challenge of moving from accumulation to decumulation. Guaranteed fixed income (SS + $25K farm rent) reduces anxiety and allows comfortable spending during the "go-go years." Spending patterns in retirement follow a predictable arc — up, then down, then up again at end-of-life — and a sound plan accounts for each phase.

Tools Used
MoneyGuide Pro
IncomeLabs (SS + Withdrawal)
Nitrogen (Risk Analysis)
Holistiplan (Tax Return Mock)
Planning Impact
$3,910
Monthly SS benefit at age 70
+24%
SS increase vs. FRA benefit
$0
Debt entering retirement
04 Content

Communication in action.

How I communicate complex financial topics — through client emails and video content designed to educate, build trust, and demonstrate value.

Email screenshot 1
Email

Email to a client before a phone call.

+
Email screenshot 2
Email

Tax planning communication during a key transition period.

+
Email screenshot 3
Email

Educational piece on retirement income sequencing.

+

Click any screenshot to expand. Drop images named email-1.png, email-2.png, etc. into a content/ folder to replace placeholders.

05 Experience

A track record of
delivery.

Financial Impact Advisors

Current
Wealth Advisor · Jun 2025 – Present
Co-led full planning cycle for $37.4M in NNA with partner advisor in 2025
$4.8M in self-sourced and led AUM onboarded in 2025
Full planning deliverables: cash-flow models, tax projections, retirement analyses, portfolio construction, scenario testing
Strategies implemented: AQR Long/Short, 55ip Direct Indexing, NUA planning, Roth conversions, strategic withdrawals

Madison Partners

Wealth Advisor · 2024–2025
2nd chair through 250+ annual reviews and 40+ client onboards
Built and maintained E-Money plans driving retirement and tax planning strategies; executed portfolio trading and rebalancing
Managed inbound prospects and solo led discovery meetings; supported onboarding, asset transfers, and qualified rollovers

Zendesk

Enterprise SDR · 2022–2024
Consistent outperformance: Q1 146% · Q2 197% · Q3 184% · Q4 121% of quota
#2 SDR in Q2 for US · source-won 27 deals with $273,000 ARR

Simco Container Service

Founder & Owner · 2020–2022
Founded waste management business from scratch — financing, insurance, equipment, facilities, and client acquisition
Scaled to 2 semi-trucks, 36 dumpsters, $17,000 monthly revenue. Successful exit 2022.
05 Get in Touch

Let's connect.

Looking to add a comprehensive planner to your team? I'd love to connect and talk about how I can bring value.

Send an Email 608-572-9143
Open to new opportunities
Phone
608-572-9143
Location
Madison, Wisconsin
Nick Simonson, CFP® · Wealth Advisor · Madison, WI
Case studies use anonymized client data for illustrative purposes only.